AI tools & reviewsSample
Sample: how I'd review an AI tool before a marketing team adopts it
A layout preview. This shows how an Insights article will look: headings, lists, a table, quotes and key takeaways.
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Insights
Ideas and evidence from the work.
Things I've learned the hard way, written down so you don't have to. Case studies, performance marketing and SEO, honest AI tool reviews, and what's new in the industry.
Articles
1 article shown
- 01
From activity metrics to commercial outcomes: building an executive dashboard
In progressAnalytics & measurement
- 02
How to connect marketing spend, pipeline, conversion and revenue
In progressPerformance marketing
- 03
What a useful SEO, AEO and GEO measurement framework should report
In progressSEO & search
- 04
Where AI actually saves time in a marketing team, and where it doesn't
In progressAI tools & reviews
- 05
Your marketing dashboard is probably measuring the wrong things
In progressAnalytics & measurement
What you'll find here
- Case studies
- Performance marketing
- SEO & search
- AI tools & reviews
- Analytics & measurement
- Leadership & experience
- What's new