About
Technical roots, commercial focus.
Hi, I'm Bhanu. I've spent my career joining up marketing strategy, measurement, people and, lately, AI, so that marketing shows up in the results a business actually cares about.
01The short version
I started as an engineer, found my way into digital marketing, and never looked back.
My career began as a project engineer at Wipro. That engineering foundation still shapes how I think about systems, data and process. At MyThemeShop I moved into digital marketing: SEO, affiliate growth and campaigns.
At BML Munjal University I worked on brand positioning and digital growth for a higher-education brand. At the Graduate Management Admission Council (GMAC), I built marketing analytics, paid media, SEO and executive reporting capability.
Today I'm Head of Digital Marketing at GrowthTrack Info Tech, where I lead a large team and spend my days on growth strategy, operations and putting AI to good use.
02Career
Five organisations, one through-line.
From engineering, to digital growth, to leading marketing teams and the measurement behind them.
to
GrowthTrack Info Tech
Head of Digital Marketing
Leading digital marketing across cross-functional teams, performance budgets and client growth programmes, with a focus on scalable operations and AI-enabled execution.
- Marketing leadership
- Performance marketing
- Team operations
- AI-enabled workflows
to
Graduate Management Admission Council (GMAC)
Marketing & Analytics Manager
Built marketing analytics, paid media, SEO and executive reporting capability, connecting campaign activity to decisions senior stakeholders could act on.
- Attribution & analytics
- SEO & site migrations
- Paid media
- Executive reporting
to
BML Munjal University
Deputy Marketing Manager
Worked on brand repositioning and digital growth for a higher-education brand, across admissions campaigns, web and search.
- Brand positioning
- Admissions marketing
- Web & SEO
- Student experience
to
MyThemeShop Pte
Digital Marketing Manager
Moved into digital marketing: SEO, affiliate partnerships and campaign performance for a WordPress themes and plugins business.
- SEO
- Affiliate growth
- Campaigns
- E-commerce
to
Wipro Limited
Project Engineer
I started out in technology. That engineering background still shapes how I think about systems, data and process.
- Technology
- Delivery
- Process
03In the field
Rooms, stages and conversations.
04Principles
How I work.
A few beliefs I keep coming back to, whether I'm leading a team, planning a budget or writing a report.
- 01
Measure the outcome, not just the activity.
Impressions, clicks and posts are just inputs. What counts is what changes for the business.
- 02
Connect media spend to funnel quality and commercial impact.
A cheaper lead only helps if it turns into a customer. I want to see what every rupee of spend actually produces.
- 03
Build teams and operating systems that scale.
Results that depend on someone working all weekend don't last. Clear roles, steady routines and shared standards do.
- 04
Use AI to think faster, not to stop thinking.
AI is great at clearing busywork and opening up options. The decision is still yours to make.
- 05
Make reporting useful to the people making decisions.
A report is only worth making if someone does something differently after reading it.
05Ways to work together
Let's talk.
If you're hiring a marketing leader
Executive leadership opportunities
Senior marketing roles where you need someone to set the strategy, prove the results and grow the team.
- Team leadership
- Marketing measurement
- Paid & organic growth
- Executive reporting
- AI adoption
If you run a business and want to grow it
- 01
Growth strategy & marketing advisory
An honest look at where your growth is coming from, where it's leaking, and what I'd do next.
- 02
Marketing measurement & analytics
Numbers, attribution and reports your leadership team will actually trust and use.
- 03
AI-enabled marketing operations
Simple AI workflows that give your marketing team real hours back, without cutting corners.
- 04
Selected project-based engagements
Short, focused projects where an extra pair of experienced hands can make a clear difference.