Bhanu Pratap Kaushik · Marketing leader
I turn marketing into measurable business growth.
I help marketing teams spend smarter, measure what matters and use AI sensibly, so the work shows up in the numbers your business cares about.
I've spent the last ten years helping universities, software companies and global organisations grow. These are the four things I'm usually brought in for.
- 1
Growth strategy
Finding where growth will really come from, and being honest about what to stop doing.
- 2
Marketing analytics
Turning scattered data into a handful of numbers your leadership team can trust.
- 3
AI in marketing
Using AI where it actually saves your team time, without letting quality slip.
- 4
Performance & revenue
Making every rupee and dollar of media spend answer to revenue, not just clicks.
01Proof
A few numbers I'm proud of.
- people in the team I lead today
- 95+
- GrowthTrack Info Tech · current role
- in ad spend I've managed
- ₹50Cr+
- GrowthTrack Info Tech · current role
- visitors to mba.com as I helped scale its traffic
- 16M
- GMAC · Marketing & Analytics Manager
- people using Rank Math in its first year, now the No. 1 SEO plugin
- 300K+
- Rank Math · worked closely on the launch
Each number sits with the role I held at the time. Where a whole team made it happen, I've said so.
02Brands
Brands I've worked with
Organisations I've worked for in-house, and brands I've managed through agency roles, across education, technology and SaaS.
Brands shown are organisations I have worked for, or worked with through employer and agency roles. Results described reflect my contribution within those teams. Names, logos and trademarks belong to their respective owners; their appearance does not imply endorsement.
Kind words
What people I've worked with say.
He has a remarkable ability to dig into complex datasets and surface insights that genuinely impacted the business. His dashboards and reports became core tools for the team, especially in managing and optimizing multi-million-dollar marketing budgets.
Sarah GillespieMarketing Leader · MarTech Optimization · Ex-Yahoo / Ex-AOLBhanu built and maintained dashboards and reports that were used consistently across the organization, including by senior leadership up to the CEO. He was also instrumental in establishing our Web Analytics Governance framework, which strengthened the way we measure and make decisions.
Bonnie AlgeraFractional CDO · Data Strategy · Analytics TransformationHe builds integrated strategies where organic and paid channels reinforce each other. After implementing his recommendations, we saw organic traffic scale by over 40% while simultaneously improving CAC efficiency across paid channels.
Marina RastallContent & SEO Strategy Consultant · AI-Driven SearchBhanu is a strategic thinker, and has exceptional marketing skills, and passion for driving results. Bhanu is an outstanding product marketing professional.
Nana NaganeTPM & Engineering Operations Leader · Enterprise AI StrategyBhanu is an excellent SEO professional with a deep understanding of SEO strategies, techniques, and best practices. He possesses a keen eye for identifying relevant keywords, optimizing website content, and building high-quality backlinks.
Shivani SethRevenue & Sales Operations · GTM & Data AnalyticsHe is very data driven and analytical in his approach to marketing projects. It is refreshing to see such a deep use of analysis to evaluate the impact and the value of the different marketing programs.
Maite SalazarGlobal SaaS Marketing Executive · B2B & B2C Growth
03About
From engineering to marketing leadership.
I started as an engineer, found my way into digital marketing, and never looked back. Along the way I learned that the best marketing joins up strategy, measurement and the people doing the work. That's still what I spend my days on, now with AI in the mix.
- 2015Wipro Limited
- 2016MyThemeShop Pte
- 2018BML Munjal University
- 2021GMAC
- 2026GrowthTrack Info Tech
04Principles
How I work.
A few beliefs I keep coming back to, whether I'm leading a team, planning a budget or writing a report.
- 01
Measure the outcome, not just the activity.
Impressions, clicks and posts are just inputs. What counts is what changes for the business.
- 02
Connect media spend to funnel quality and commercial impact.
A cheaper lead only helps if it turns into a customer. I want to see what every rupee of spend actually produces.
- 03
Build teams and operating systems that scale.
Results that depend on someone working all weekend don't last. Clear roles, steady routines and shared standards do.
- 04
Use AI to think faster, not to stop thinking.
AI is great at clearing busywork and opening up options. The decision is still yours to make.
- 05
Make reporting useful to the people making decisions.
A report is only worth making if someone does something differently after reading it.
05Ways to work together
Let's talk.
If you're hiring a marketing leader
Executive leadership opportunities
Senior marketing roles where you need someone to set the strategy, prove the results and grow the team.
- Team leadership
- Marketing measurement
- Paid & organic growth
- Executive reporting
- AI adoption
If you run a business and want to grow it
- 01
Growth strategy & marketing advisory
An honest look at where your growth is coming from, where it's leaking, and what I'd do next.
- 02
Marketing measurement & analytics
Numbers, attribution and reports your leadership team will actually trust and use.
- 03
AI-enabled marketing operations
Simple AI workflows that give your marketing team real hours back, without cutting corners.
- 04
Selected project-based engagements
Short, focused projects where an extra pair of experienced hands can make a clear difference.